Back in the day, SEOs used to use web 2.0’s all the time. One strategy was to create a “link wheel,” where one property would link to another, which would link to another, which would link to another, which would link to the original property. They all would also link to the main website. This was a successful strategy for a while, but Google started to pick up on it and eventually penalized sites that used this strategy. Now, a lot of people complain that simply creating a Weebly site, for example, doesn’t really get you anywhere. That can be true, but if used properly, web 2.0 properties can still be very effective as part of a larger SEO strategy.
Lots Of Trust, But No Power
The web 2.0 properties that I’m referring to all have high domain authority. I’m talking about sites like Tumblr, Weebly, Blogspot, etc. that allow you to create your own miniature websites. If you create a site on these platforms, you will be able to leverage the domain authority of the overall site. However, your property will have no power, and thus it will not push your site up in the rankings very much. You therefore need to boost the power of your property. This means simply getting links to your web 2.0 site. I would caution against any spammy links, as Google will detect that fairly easily and you just won’t get anywhere. Instead, I would use social signals, other web 2.0 properties, or a private blog network link to boost the power.
Great For Branding / Syndication
Google expects your site to have a branded Tumblr account. It expects you to have a branded Blogspot blog. Creating those properties will help Google view your website more as a brand, which is something that you want because your rankings will increase as a result. You can also syndicate your content easily using a site like ifttt.com onto your branded web 2.0’s. That will help boost your domain authority.
Buffer For PBN
I always hesitate in recommending sending a private blog network link directly to the money site. There’s too much that could go wrong in the process, and a lot of it you don’t have control over. As a result, you can use web 2.0 properties as a buffer between a PBN link and a money site. That will still be very effective in boosting rankings, but it will be a much safer and more sustainable linking methodology, especially going forward.
Good For Boosting Trust Of PBNs
Because web 2.0’s have high DA and PBNs usually have lots of power, they are a great match. If you link a few web 2.0’s to your PBN sites, you can really boost the trust of those sites and get a cool mixture of power and trust in your links.
This was just a brief overview of ways I like to think about using web 2.0’s in my SEO. They are still very effective and handy if used properly, and I think they will continue to be so going forward.