If you are running a blog, an eCommerce company, or really any online platform, I can guarantee that using heat maps will be very useful for you. We implemented heat map testing with one of our clients two months ago, and they have since seen a 50% increase in conversions. Depending on how your site is laid out and what you say on your pages, the results can easily be just as dramatic for you.
What Is A Heat Map Anyways?
A heat map gives a visual representation of where people spend time on your page. As people scroll down the page, they will spend more time on certain parts of the page and less time on other parts of the page. Certain heat map software will also provide a visualization of where people click on your page. This is really cool information to see.
Can Heat Maps Really Help You Convert A Lot Better? Really?
Heat maps can really have a dramatic effect on conversions. If you see, for example, that no one spends any time on the part of your page that has your main call to action, then you know you are missing out on a lot of conversion potential. Conversely, if you see that people spend a large amount of time on one part of the page, then you should brainstorm on how to take advantage of that knowledge and better align your calls to action to the more popular parts of your page. Maybe you’ll find that you need to completely rethink the content totally. Either way, heat map knowledge is very interesting and can be very beneficial.
Does This Really Matter For SEO? Really?
Using heat map information can be very beneficial for SEO as well. On-site metrics like time on page, bounce rate, etc. are becoming increasingly important for rankings. Google views these metrics as a good gauge of whether a piece of content is really worthwhile. You can use the information you gather from heat maps to understand how people view your content. If people don’t spend any time on a section of your page, then you know that you need to make improvements to your content. Use the heat map knowledge to try to boost the time that people spend on your page. If you can boost those metrics, you will most likely improve your rankings. Indirectly too, if you make better content for your readers, you will be more likely to get natural links.
Is It That Hard To Use And Figure Out?
Implementing heat map testing is incredibly easy to do. You don’t even need a tutorial to figure out how to use most of the software. There’s really just no good excuse not to try it out.
Try out heat map testing and start getting better rankings and do more business!