What I am about to describe may seem fairly obvious, but it’s something I see a lot of people overlook. If you are struggling to get your website ranked and you don’t have too many places you can turn to build links, then this might be a strategy that can help you get to where you need to go.
Google’s search results are essentially a list of websites that Google likes ranked in order of preference. Google is essentially telling you which sites it likes best for certain keyword phrases. How can you use this information to your benefit? Well, what we like to do is look at our top keywords that we would like to rank for. Then we will take a look at the top 70-80 search results for each keyword phrase. When we do this, we are looking for sites/pages that we can get links from. We do this because Google is already telling us that they like this site for that search.
So, for example, if we are talking about a local search, we have found that oftentimes there are industry-specific directories that show up fairly highly in Google’s search results. If there is a result that shows up in the top 70-80 search results for our main keyword, we will do whatever it takes to get a link on the page (or at least on the site). Almost every time we have done this, we have seen our rankings jump up. For local searches, you will get to see which directories Google likes the best. For other types of searches, you might find blogs that you can make comments on. The possibilities are endless. As long as the site isn’t spammy, we will try to do what we can to get links on it.
If you combine this strategy with other good-quality SEO, you will definitely start to see great results. We have noticed that in doing this process, we discover places where we can get links that we wouldn’t have come across otherwise. In almost every case, we have seen good jumps in the rankings. It’s because these sites are already approved as trustworthy by Google. You want to have as many links from sites/pages that rank well for your main keywords.