One thing I believe most people don’t realize is how beneficial getting traffic from other sources than SEO can be. Relying on paid or email traffic as a sole SEO strategy probably isn’t a good idea, but that kind of traffic can definitely help move your site up in the rankings. Here’s a few reasons why.
If you are running paid social campaigns, you will be much more likely to get social signals, which is a factor in Google’s algorithm. If you are running a paid Facebook ad campaign, you may not get a ton of traffic to your site, put you might get some likes and shares, which is something upon which Google looks favorably.
Similarly, the more traffic you get, the better chance you will have of getting natural links. Google states that they want you to put out a lot of great content and let links build naturally. If you can improve your chances of getting natural links, you should definitely take advantage of that. Getting traffic from paid sources or from email is a good way to do that.
If you have Google Analytics installed on your site, Google will understand your traffic sources. If it sees that you only get organic traffic from Google, then that’s probably a sign that Google isn’t doing its job right (because a popular site would get traffic from lots of sources outside Google). Conversely, if a site is getting traffic from several different social sites, email, paid campaigns, etc, that’s a good sign that the content is popular and is worthy of being ranked highly in Google’s results.
Google wants votes of confidence that it is doing its job right. Getting traffic from non-Google sites is a good way to show Google that many different places on the web view the site’s content favorably.
Hopefully this quick post convinces you that getting non-traffic can really help with SEO. We like to do email marketing and paid advertising campaigns, in addition to being active on lots of different social sites. Those sources give us a lot of traffic outside of Google and help our SEO as a result.