If you have a local business, you are most likely going to want to do “local SEO,” where you try to rank well for searches that are “keyword + city.” You will want to rank in the organic search results and you will also want to try your best to rank in the special map results section. How should you go about this? Well, that’s a long answer, but the simplest explanation would be that you need to establish your authority in your industry and you need to establish your authority in your location. Here are some ideas on how to go about that.
Becoming An Authority In Your Industry
If you are running a photo studio, then to be considered an authority in your industry, you need relevant sites to link to you. In this particular case, there are probably photo studio directory sites you should get listed on. There are probably influential photographers that you should reach out to in order to potentially get a link of some sort. Becoming an authority in your industry is all about outreach. You’ll want to network in your industry in order to try to get as many good, relevant links as possible. This is going to be the key.
Becoming An Authority In Your Location
Google needs help in identifying your location and determining that you are someone who matters within your location. The most basic thing you need to do is sprinkle your geographical keywords across your content. From there, you should be listed on as many high-quality business directories as possible. This would be sites like Yelp, Foursquare, MerchantCircle, etc. Google knows that only legitimate businesses can be listed on those sites, so it looks to sites like that to see which businesses it should rank well locally.
Another great tactic is to get links (if possible) from local publications. In NYC, that would mean sites like Timeout or Gothamist. Those sites put out lots of content, and it’s usually all about NYC. If you can find influential publications in your area, you will definitely see an increase in your rankings if you can get links from those sites.
You should also do some outreach to find local bloggers who can potentially write about you. In NYC, for example, there are a lot of bloggers who write about all things New York. Google understands that those sites are extremely relevant for NYC, so it rewards any sites that get links from sites like that.
This is just a brief overview of some ideas to help you rank well on a local level. Local SEO is definitely much more involved than this, but this gives you a higher-level idea of what you need to look out for.