If you don’t know by now, you should understand that domain authority is a critical factor in ranking a website well in Google. The days where you can just fire a bunch of links to one specific page and expect it to rank are over. Now, you have to build a website that has lots of content and gets links to many different pages. Google made this switch because they wanted to prevent people from using spammy tools to build a lot of links to just one page. By switching more to domain authority, better quality results are showing up in the search results. You really have to work hard and deserve your first page rankings.
Given that domain authority is so important, you are probably wondering how you can build it as quickly as possible. Domain authority does take a while to slowly build over time, but here are some ideas for how you can try to build it.
Lots Of Content
To build domain authority, you need to put out a lot of content. If you are local business, the best way to do that is it to have a blog that is active. Generally speaking, the more pages the better. Domain authority is essentially the summation of the power of each individual page on your site, so the more pages on your site, generally the better your domain authority will be.
Syndicate Your Content To High DA Properties
If you have a log, then you can leverage the power of syndication to increase your domain authority. You should create branded accounts on sites like Tumblr.com and Weebly.com. Then you can use any number of services like Hootsuite or IFTTT.com to syndicate your blog content onto those properties. The result will be that you get a link back to your blog content from sites with very high domain authority. The domain authority and trust will pass on to your main website.
YouTube, Dailymotion, and Soundcloud have extremely high domain authority. You should create content and put it on those sites. Then you should try to promote each individual video/podcast, and link them back to your website. This is a great way to get more high DA properties going back to your site.
Your blog will have an RSS feed. There are lots of high DA properties that accept RSS feeds. Rebelmouse, for example, allows you to create a cool-looking property that can display all of your site’s content, along with any of your social media. I would find as many high DA sites like this as possible and create accounts on there. You’ll get lots of high domain authority websites linking back to many different pages on your website. The result will be a noticeable increase in your site’s overall DA.
These are just a few ideas. The main concept is that you want to put out lots of good content on a regular basis and get as many quality links to as many pages on your site as possible. If you can do that, your SEO will greatly benefit and your rankings will go to where you want them.