Doing SEO in NYC is no different from doing SEO anywhere else. The only major difference is that it tends to be much more difficult and competitive than just about any other city in the country. Here are some keys to making sure you succeed doing SEO in New York City.
Great On-Page SEO– You need to make sure your on-page SEO is great for you to even have a chance. You need to have well thought out URLs and a great site structure. You also need to make sure Google understands you are an NYC-based business. There are many ways you can do that. Simply saying the term “NYC” a lot in your content is one way to do that. You should also claim a Google My Business Page and put your name, address, and phone number on your website. You can also get really detailed and do things like geo-tagging your images. Google will read all that information and ultimately piece together the fact that you are are based in New York.
Citations- Citations will be key to your SEO success in this city. You need Google to understand that you are based here, and citations are a great way to do that. Citations are simply places like Yelp that list your business information. You should get all the standard citations, but if you can get local NYC sites to list your information, that will be really powerful for your site.
Quality Links– To win in New York, you have to only accept getting high-quality links. The days of spamming are over. You should do whatever you can to get press. Network within your industry to see if you can get high-quality relevant links. High-quality has to be the name of the game here.
If you do these things well, you should have a great shot at success. You can’t let anything slip because NYC is so competitive.